Privacy Policy

Privacy Policy

Website: https://ellehomekitchen.in

Last Updated: 11-07-2026


1. Introduction

Welcome to ELLE Home Kitchen, operated by DigiCART India ("Company", "we", "our", or "us").

At ELLE Home Kitchen, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, process, and protect your information when you visit our website, purchase our products, or interact with our services.

This Privacy Policy has been prepared in accordance with applicable Indian laws, including but not limited to:

  • Digital Personal Data Protection Act, 2023
  • Information Technology Act, 2000
  • Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (where applicable)
  • Consumer Protection (E-Commerce) Rules, 2020

By accessing or using our Website, you agree to the collection and use of your information as described in this Privacy Policy.

2. About Us

The website https://ellehomekitchen.in is owned and operated by DigiCART India, an authorized licensee for marketing and selling ELLE Home branded home and kitchen appliances within India under a valid trademark licence.

References to "ELLE Home" on this Website refer solely to the licensed brand. All rights, title and interest in the ELLE trademark remain with the respective trademark owner and Licensor under the applicable licence agreement.

3. Information We Collect

Depending upon how you use our Website, we may collect the following information.

Personal Information

  • Full Name
  • Email Address
  • Mobile Number
  • Billing Address
  • Shipping Address
  • PIN Code
  • City
  • State
  • Country

Account Information

If you create an account:

  • Username
  • Password (encrypted)
  • Purchase history
  • Wishlist
  • Saved addresses

Order Information

When placing an order, we may collect:

  • Ordered products
  • Quantity
  • Order value
  • GST information (if applicable)
  • Invoice details
  • Transaction ID
  • Delivery preferences

Payment Information

Payments are processed through secure third-party payment gateways.

We do not store:

  • Credit Card Number
  • Debit Card Number
  • CVV
  • UPI PIN
  • Net Banking Password
  • OTP

Such information is securely processed by authorized payment service providers.

Device Information

We automatically collect:

  • IP Address
  • Browser Type
  • Device Type
  • Operating System
  • Time Zone
  • Language
  • Referral URLs

Usage Information

We collect information regarding:

  • Pages visited
  • Products viewed
  • Time spent on pages
  • Click behaviour
  • Search history
  • Cart activity
  • Wishlist activity

4. Information Collected Through Cookies

We use cookies and similar technologies to:

  • Remember your preferences
  • Keep you signed in
  • Improve website performance
  • Analyse visitor behaviour
  • Prevent fraud
  • Enhance security
  • Personalize your shopping experience

More information is available in our Cookie Policy.

5. How We Use Your Information

We may use your information to:

  • Process orders
  • Deliver products
  • Provide customer support
  • Process payments
  • Send invoices
  • Verify identity
  • Detect fraud
  • Improve our products
  • Improve website performance
  • Manage warranties
  • Process returns
  • Send order updates
  • Respond to enquiries
  • Conduct surveys
  • Improve customer experience
  • Comply with legal obligations

Where you have provided consent, we may also send promotional emails, newsletters, product launches, offers, and marketing communications. You may opt out of such communications at any time.

6. Legal Basis for Processing

We process your information only where legally permitted, including where processing is necessary:

  • to perform a contract with you;
  • to comply with legal obligations;
  • for our legitimate business interests;
  • with your consent where required.

7. Sharing of Information

We do not sell your personal information.

We may share your information only with:

Payment Service Providers

For payment processing.

Logistics Partners

For delivery of products.

Technology Providers

For website hosting, maintenance and cloud services.

Marketing Platforms

Where you have consented to receive promotional communications.

Analytics Providers

To understand website usage and improve our services.

Government Authorities

Where disclosure is required by law or legal process.

8. Third-Party Services

Our Website may integrate with third-party services, including but not limited to:

  • Payment gateways
  • Shipping providers
  • Analytics providers
  • Advertising platforms
  • Customer support software

These third parties operate under their own privacy policies, and we encourage you to review them.

9. Data Security

We implement reasonable technical, physical and organisational safeguards to protect your information against:

  • Unauthorized access
  • Loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

Security measures may include:

  • SSL encryption
  • Secure servers
  • Firewall protection
  • Access controls
  • Password protection
  • Monitoring and auditing

While we strive to protect your information, no electronic transmission or storage method is completely secure.

10. Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfil orders
  • Provide after-sales support
  • Meet warranty obligations
  • Comply with tax laws
  • Resolve disputes
  • Enforce our agreements
  • Meet legal and regulatory requirements

When no longer required, your information will be securely deleted or anonymised.

11. Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Update your information
  • Withdraw consent (where applicable)
  • Request deletion of your information
  • Object to certain processing activities
  • Request information regarding processing

Requests may be submitted using the contact details below.

12. Children's Privacy

Our Website is intended for individuals aged 18 years or above.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate authorisation, we will take reasonable steps to delete such information.

13. International Data Transfers

Some of our technology providers or service providers may process information outside India.

Where such transfers occur, we will take reasonable measures to ensure that your information receives an appropriate level of protection consistent with applicable law.

14. Marketing Communications

You may receive:

  • Product launches
  • Promotional offers
  • Newsletters
  • Festival offers
  • Product recommendations
  • Customer surveys

You may unsubscribe at any time using the unsubscribe option provided in our communications or by contacting us.

15. Intellectual Property Notice

The ELLE trademark is used on this Website solely under a valid licence.

The ELLE trademark and associated intellectual property remain the property of their respective owner and Licensor.

Nothing contained in this Privacy Policy or on this Website shall be construed as granting any ownership or proprietary rights in the ELLE trademark to users of this Website.

16. Third-Party Links

Our Website may contain links to third-party websites.

We do not control such websites and are not responsible for their privacy practices, content or policies.

Users are encouraged to review the privacy policies of any third-party websites they visit.

17. Changes to this Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in:

  • applicable law;
  • our business operations;
  • technology;
  • security practices; or
  • customer requirements.

The revised version will become effective upon publication on this Website unless otherwise stated.

18. Contact Us

For any questions relating to this Privacy Policy or our privacy practices, please contact:

DigiCART India

Website: https://ellehomekitchen.in

Customer Support Email: support@ellehomekitchen.in

Phone: +91 636 636 4200

Working Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST

19. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India.

Any disputes arising from or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the competent courts located in New Delhi, India.