• Contact information (e.g., name, phone number, email address, delivery address)
• Customer ID [including username and password created (encrypted)] and transactional data
• Payment-related data
• Order preferences and details (e.g., order history, wishlists, delivery preferences, saved addresses, GST number)
• Support data: Feedback, queries, communication via chat/email/support agent
• Location data may be processed within mobile apps

To process your orders or service requests and handle payment transactions.

To manage deliveries, claims, warranty matters, returns and refunds securely and effectively.

To contact you when necessary and provide updates on your order status and other essential updates.

To maintain customer details for support queries and follow-ups.

To facilitate a smoother experience for subsequent orders (e.g., autofill).

To resolve grievances and improve support.

Your phone number will be used for verifying your number through WhatsApp, for interacting with our chatbot on WhatsApp (should you choose to engage), and for sending marketing and promotional communications.

Users may unsubscribe from any marketing and promotional communications at any time.

• Contact information (e.g., name, phone number, email address, delivery address)
• Customer ID and transactional data

To contact you when necessary and provide updates on our products and other essential updates related to early access.

Your name and email ID will be used to register you as part of a waitlist for early access to new products and updates.

Your phone number will be used for verifying your number through WhatsApp, for interacting with our chatbot on WhatsApp (should you choose to engage), and for sending marketing and promotional communications.

Users may unsubscribe from the Waitlist and related communications at any time.

• Interaction Data on social media channels and website
• Contact information (e.g., name, email ID provided for newsletters)

To enable us to understand engagement and interaction with the creatives available on social media channels and the website.

To gain insights on traction and analytics.

To provide services visitors signed up for (e.g., newsletters, notifications).

To improve the website and social media pages.

For more information about how we use cookies, read our Cookie Policy.

• Contact information (e.g., name, phone number, email address, address)
• Customer ID and linked information, such as order history
• IP address
• Behavioural and contextual data collected via cookies and similar technology
• Marketing email recipient engagement metrics, including email "read status", and time stamp

Additional information:

We also enhance your online experience by providing you with personalized marketing based on your engagement with us and analytics of your customer behaviour on our websites, such as your purchase and browsing history.

Advertising partners:

To be more efficient in our marketing we collaborate with different social media, search engine, and advertising network providers ("Advertising Partners"). We collaborate with advertising partners such as Facebook, Instagram, Snapchat, Pinterest, and YouTube for advertising on social networks and with Google for online advertising networks such as Meta Ads, Google Ads, and Google Marketing Platform. We also collaborate with affiliate (influencer) marketing partners.

How this works:

Advertising partners use data provided by us and collected from cookies and other tracking technologies to predict your preferences and interests and take this into account when creating your personalized ad. This is standard industry practice commonly known as "retargeting". Retargeting allows us to run relevant advertising campaigns to you and to measure the efficiency and reach of the advertising materials. It also helps us to measure the advertising partners' performance and efficiency of campaigns.

Advertising partners use cookies and similar technologies to trace your usage of our websites and services by accessing data stored on your device or in apps.

Our Advertising Partners enable us to identify and engage with the right target audience, to create and distribute personalized marketing content across platforms and services. To be able to choose the content that fits your interests, we can use information obtained from you as a waitlist member, account holder, newsletter subscriber, or if you have purchased with us. We may share this information and a customer identifier, e.g. an encrypted email address or device ID, with our Advertising partners. The purpose is to show relevant ads to you on third-party websites and apps. To do this, your data is matched with the database of the Advertising partner. If a match is found, you will receive relevant promotional content in your feed or search engine. If no match is found, your data is securely destroyed. Your personal data is handled in a secure manner using a technique called hashing. This ensures your data is scrambled in a manner that makes it unreadable to anyone other than the recipient for the explicitly given purpose.

To generate and distribute marketing materials, such as newsletters, including new collections, push notifications and marketing surveys, through multiple communication channels.

To provide you with tailored online content, including sending you advertisements.

To ensure our direct marketing communications to you are effective and in line with your preferences.

• Contact information such as name, e-mail address, and telephone number
• Customer ID and interaction log
• Content generated by you, such as emails and chat transcript
• Support Data: Feedback, queries, reviews via support channels
• Referral Data: Personal data of yourself or others provided for referral campaigns

To assist and contact you in case of any issues, queries, complaints, or feedback.

To be able to manage your questions, handle complaints and warranty matters and to provide technical support as well as to improve customer experience.

For training and development purposes, we may occasionally record or co-listen to your calls and conversations when you are in contact with us.

• Card Information: Payment card information (Note: We do not store full card numbers or CVV; only partial details like the last 4 digits of cards can be secured for faster payments in the form of autofill)
• Banking details, including Bank account number (We do not store net banking passwords, UPI passwords, or any OTPs)
• Billing: Billing information, Transaction history and Transaction ID

Additional information:

Payments are processed through third-party payment gateways and all such payment information is securely processed by authorized payment service providers. We are not liable for the independent acts or omissions of such third parties, save to the extent any personal data is shared by us with them as our processor.

To manage your account, billing, and payments.

To provide necessary information for support purposes.

To detect, prevent, and address fraud, unauthorized access, security breaches, and other harmful activities to maintain the safety and integrity of the Services.

To comply with internal retention policies, process your grievances and conduct internal investigations related to compliance with our policies or applicable laws.

• Identifiers, such as customer ID, email address, phone number
• Non-identifying information (data that cannot be used to identify an individual on its own), such as gender, postcode, partial name
• Transactional and order-related data, such as product information, order value, payment type and preferences
• Data generated by you, such as survey results, ratings and reviews of products/service, and interactions with Customer Service
• Behavioural and contextual data collected via cookies and similar technology
• System-generated data derived from your activities and engagement with us

To evaluate, develop and improve our products, services, customer experience, supply chain and store premises. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers.

To reach out to you to respond to enquiries and surveys. In such case, any personal data used and obtained from you will only be processed for the specific purpose described therein.

To collect and publish customer reviews on purchased products and share your experiences with other shoppers through ratings and reviews.

To perform analytics and segmentation to provide you with a personalised shopping experience.

To share personal data with our Advertising Partners for the purpose of optimizing ad targeting.

• Notifications: Permission to send notifications
• Microphone permissions
• Camera permissions
• Location / GPS permissions

To be able to send notifications to users.

To enable smoother access to the user's existing ecosystem.

To enable integration and data synchronization with third-party health and fitness applications and services upon your request.

• Device Specs: Android and OS type and version, manufacturer and model, device type (phone/tablet), screen resolution, RAM, disk size, CPU usage
• Network: IP Address, mobile device carrier, radio/network info (Wi-Fi, LTE, 3G)
• Identifiers: Unique identifiers (including advertising IDs)
• Settings: Language settings, general location (city, state, geographic area)

For internal research purposes.

For compatibility checks.

To provide support.

To detect, prevent, and address fraud, unauthorized access, security breaches, and other harmful activities to maintain the safety and integrity of the Services.

To comply with internal retention policies, process your grievances and conduct internal investigations related to compliance with our policies or applicable laws.

What type of personal data we process is stipulated by the applicable law.

To comply with certain legal obligations.

To comply with local law, we are obliged to process certain personal data, for example tax, accounting, book-keeping, health and safety regulations, sanctions and consumer legislation.

For payment / refund processing.

For delivery of products.

For website hosting, maintenance and cloud services.

For securing data storage and backup.

For Notification Services to send you service-related updates.

For customer support services.

Where you have consented to receive promotional communications.

To understand engagement / interaction with us, website usage, and improve our services.

We may disclose your information if required by law, or other legal process, or if we have a good faith belief that disclosure is reasonably necessary to comply with a legal obligation.

Only where required by an order of a court or tribunal, or where sought by a government authority in accordance with applicable law, including the Data Protection Board of India.

In the event that we are involved in a merger, acquisition, sale of all or a portion of our assets, or other business reorganization, your information may be transferred as part of that transaction.